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iPhone 4 Review

How can a flawed iPhone be the best yet? Here’s how:

***

iPhone 4 Review

I’m at dinner. The waitress is slow to take our order. I don’t mind. I reach into my pocket for the iPhone 4. It seems like the fifth time I’m doing this tonight. It’s probably the fifteenth.

It’s nearly impossible to tell which side is the front. Both are slippery and oleophobic and smudged by fingerprints—flat, delicate and hard. I respond in cursory agreement to whatever it is my wife just said. My mind’s too busy concentrating on fingertip sensations, maneuvering so the screen faces the right way when it emerges from its hiding place.

Success. Slide to unlock. One bar again. Once I pull it out of my pocket, the reception returns. I’ve never seen this issue with the three previous iPhones.

I wait a few seconds as the iPhone’s antenna adjusts to freedom from the confines of my pants and hand. Then I realize there wasn’t anything I needed to look at. It’s a reflex at this point, like John Marston reaching for his gun.

I slide the phone back in my pocket.

* * *

The screen is the first thing I notice, naturally, because it’s the one thing I couldn’t test when I saw the phone back in April.

Cramming more pixels into a smaller space is the opposite of what Apple did with the iPad, which uses a relatively low amount of pixels in a large space. So why do both displays look so fantastic?

The iPhone 4 has so many more pixels that I can’t see them individually with the naked eye. When I try I can just begin to defocus my eyes when the phone comes too close to my face. It’s the one thing iPhone 4 users should be proud of, provided they’re not one of the unlucky few with yellow spots or white dots.

Then frustration and practicality set in. Why are there more pixels if I can’t see more stuff on the screen? Why are there the same same seven rows of text messages and eight rows of items in the iPod app I saw three years ago when there are four times as many pixels? Photos and videos are great, and text is sharp, but UI elements need to be updated. Only having five emails simultaneously visible is a shame on this screen. At least give me the option.

But the display itself is still better. It has more pixels in a smaller space than all the other phones I’ve ever used. It’s sharp. Tiny text is readable, and everything is just better. I take it outside. It’s no brighter, or more visible in the sun, but everything looks great. What more could I ask from a screen?

When looking at the screen, I get the same sensation I do when finishing the last slice of ice cream cake: I want more of it. My 30-inch Dell, my 63-inch Samsung and my 27-inch iMac all have more pixels, but my first thought when seeing them was look how big. When I see the iPhone’s screen, it was wow, everything is so clear. Now give me bigger and clearer.

* * *

The phone glimmers from the reflectiveness of exposed glass. No more plastic. Much more aluminum. It looks and feels…more breakable.

As something carried around nearly at all times, I understand the need for a case. People drop things. Keys are absentmindedly shoved, thrown and scraped across its surface. Phones need to be set down. But the iPhone is in more danger of being irreparably damaged than its predecessors. Many previously fine resting surfaces are now verboten. A case might now be mandatory.

iPhone 4 Review

Yet to acquire a case would admit defeat. This aesthetic—industrial glass and steel—was meant to be the iPhone’s public face. It was never supposed to be stifled by plastic to spare it from harm, or wrapped with rubber to shield the antennas from human interference. If the iPhone were meant to have a case, it would ship with a case. Attached. Out of the box.

* * *

Flick. Flick. Twitter. Swipe. Flick. New York Times. Tap. Tap. Email. Maps. Fruit Ninja. Photos. Vuvuzela. Every touch feels more responsive than the 3GS, which was more responsive than the 3G.

Swipe. Swipe. Swipe again. There’s a delay from a half-inch dead zone on the side of the phone. When I swipe from that edge, nothing registers. I try the same thing on older phones. Odd, this was there all along, in the 3G and 3GS, but I’m only noticing now because the bezel is gone and it’s all glass. There’s no barrier to guide me.

* * *

Matt licks me. Or rather, he puts his tongue in front of the front camera in FaceTime. I enjoy it more than I should!

Buchanan sounds clear, our respective AT&T chains thrown off, our faces and voices streaming fluidly over Wi-Fi. Finally, a mass-market video calling device that’s going to have enough built-in audience to actually have a chance at success. It’s fun. Useful. Futuristic. Easy. My parents could do this. (Until they can’t, and have to ask me for help.)

iPhone 4 Review

But the secret is that—when he’s not licking me—I’m looking Matt right in the eye. The camera and screen are so close that they create the illusion of a camera behind Matt’s eyes—so I really feel like we’re talking face to face. When Skyping someone on a laptop, they’re always looking at me on their screen—away from their webcam.

I say goodbye to Matt. The next time I expect to see his face in a phone conversation will probably be in 2011. Voice is enough for most. He’s not my wife.

* * *

On a drive in a car that’s not my own to a place I don’t recognize, the Nexus One is along for the ride. There’s no free, usable and decent turn-by-turn bundled with the iPhone 4.

The alternative? Fifty bucks for an app. I don’t have fifty bucks. Not for this shit. Especially not when my normal car has navigation. The iPhone has been capable of turn-by-turn directions since the 3G added a GPS chip. It’s time for a better solution—from Apple.

* * *

“Can you show me that video chat thing?”

“I can’t. There’s no Wi-Fi here.”

Frustration? Anger? Embarrassment? None of the above. I feel like I’ve let someone down.

There was no limitation in Star Trek. Riker didn’t have to have a hotspot set up in order to chat from Farpoint Station. James Bond doesn’t have to locate a Starbucks to talk to Q. Batman doesn’t…Batman doesn’t do anything he doesn’t want to. Because it was 70 years ago, Dick Tracy had the entire AT&T network all to himself to make video calls.

“But hey, it’s got a better screen.”

* * *

Sitting on the most intimate of chairs, I watch my own previously uploaded HD YouTube videos, marveling at the display quality. It’s downscaled from the video’s original quality, but still, I’m impressed.

iPhone 4 Review

I get bored and move on, flipping through honeymoon photos and skimming 720p videos taken in Japan, each pixel a tiny fraction of a wonderful memory that was well worth the lousy exchange rate. It makes me wish that I was in Tokyo right now, with their Toto Washlets in every home, office and public facility. But then I wonder, how much space are these bigger photos and videos taking?

Back at my iMac, I check. 3.26GB. The same photos only took up 1.6GB on the 3GS. Videos are a similar story.

We’re gonna need a bigger NAND.

* * *

It’s not my birthday.

I suggested the birthday song as a quick test for voice quality, because it inherently necessitates changes in tone and pitch. It’s a quick song, out of necessity. I’m not sitting through the full eight-and-a-half minute rendition of Won’t Get Fooled Again. Though making Rosa do that ten times successively might justify the price of the iPhone 4.

The call quality testing we did matches what I observed in my own use.

My friend seems surprised to hear from me. I haven’t called him in a while, usually relying on IM and email, because this is 2010 and we are not old. Many people are getting called with the iPhone 4 today, in the name of science.

More than once my test subjects surprised that I’m switching back and forth between standard hold and speakerphone. The dual-microphone noise cancellation setup makes a huge difference for filtering ambient noises from a speakerphone. But regular calls aren’t much better than before, seeing as I’m not surrounded by vuvuzelas.

“Thanks, talk to you later. Bye bye.”

I look down, confused. Random buttons have been inadvertently pressed by my face. My face hasn’t changed very much since using the 3GS, just days ago. Place this issue among the “to-fix-in-iOS 4.01″ pile.

* * *

I keep hearing variations of the same anecdote when discussing iMovie for iPhone 4. “You could barely edit movies on a computer ten years ago.”

My head bobs in agreement. Very true. I’m surprised at how quick it is, joining clips, adding themes, making titles and transitions. Exporting? Takes about as long as the clip is, on average resolution.

iPhone 4 Review

Then I try uploading a natively shot 720p video to YouTube from the phone. It’s tiny! And grainy, even after letting it fully render over a day. And fuzzy, and definitely not 720p. How could this be? Would it be better if I uploaded over Wi-Fi, or emailed it to myself to upload from somewhere else? No. Every one of those options down-converts before sending it off the phone.

I discover that the only way to get the full 720p video from my phone to YouTube is putting it on a computer first. Dreams of shooting HD videos from the field, over that faster HSUPAupload, and not having to do extra post-processing at a computer later have vanished. Why would I edit on iMovie on a phone if I have to dump the resulting file onto a computer to upload at full-resolution anyway?

Is this AT&T’s doing again?

* * *

Brian calls me, enthused, and asks me to guess where he is.

“Home.”

He hasn’t been able to make an iPhone call from his house without it almost immediately dropping for the last year and a half. He’s had to resort to getting a Microcell. He tells me he’s turned it off.

It’s six minutes into the call. The iPhone 4 is smarter, choosing towers that can actually handle calls, rather than just the one with the strongest signal.

iPhone 4 Review

“Can you hear me? I can’t hear you.”

He sounds like he just went into the bathroom, filled his bathtub and dunked himself phone first. Sure, he can make calls now, but something’s still keeping the phone from making great calls. After thirty seconds of this, the connection breaks. Maybe we should have used FaceTime.

Update: Actually, the 3gs miraculously has 5 bars in his house now, too. So it seems like a convenient tower change or installation or upgrade may have occurred recently.

* * *

I’m reading a chapter of Shit My Dad Says in bed, trying not to disturb the wife. There’s very little eye strain, though I don’t know if I could reach the end of the book reading this way. Even for a lover of ebooks, the size of the phone is too small to accurately represent a “book”. It requires me to turn the page too often, like some iPad mini parody. Page turns are actually responsive enough to be pleasant.

Added up over a year, I would probably save about seven hours of cumulative time notwaiting for book pages to render, apps to load and photos to resize, compared to the 3GS. I can’t go back.

Now to find a use for those seven hours.

* * *

Is it too thin? Is it too delicate? I’m afraid of holding it. I never used to be.

I go to play with my bunny. When I pick him up, he squirms as if I’ll never let go for all eternity. I try to lower myself to the ground as much as possible before he scratches my arms and jumps out of my hands. He can adjust his body to land on his feet, absorbing most amount of impact in the least damaging areas.

iPhone 4 Review

This iPhone cannot. The iPhone 4 is not as drop resistant as a rabbit.

* * *

While the wife’s driving the two of us to McDonalds, I take the chance to catch up on email, Twitter, Giz and the latest episode of the Adam Carolla Show, flipping back and forth with fast app switching in iOS 4. Doubling the amount of RAM to 512MB is just like gas expanding to fill a vacuum—programs will find a use for it. Along with the smoother transitions thanks to the faster processor, every flip between programs is fluid. Things are kept fresh, ready for me when I need them.

I try to put down the phone, only to get bored and pick it up at the next red light.

The last time I charged the phone was yesterday morning, and it’s already past noon today. 20%—not bad. Better than the 3GS, because the battery is bigger. Still, good thing I turned off Bluetooth.

Another red light. I’m motion sick…possibly going to vomit. But I can’t stop playing with the phone.

* * *

It’s Friday night. The guy from Hypermac surprises me at my table.

“You’re here with your family?”

“Yup! Did you get your iPhone 4?”

He waves takes his out and does the Miss Area Woman local parade wave. I smile.

“Yup.”

Three years ago a waitress asked to see my first-generation iPhone. I showed her. Ten minutes went by. She forgot to take my order. I’d forgotten, too, until she walked away.

iPhone 4 Review

Tonight’s waitress isn’t as impressed. “Oh, is that the new iPhone? My boyfriend has the old one. Does this one drop fewer calls? Well, that’s good. So what are you having?”

The newness is gone, but that doesn’t mean people aren’t still excited.

I text Mark and Matt. They both reply within a minute—the fastest I’ve seen them respond in the last six months. It’s clear they were both playing with their phones, or at least, had them in reach.

* * *

I’m taking photos of my food. I don’t know why—I’ve been here before, and I’ll come back again. It has more to do with the act of taking the picture than the result, which is that I have a photo of what I’m about to eat. “Remember that,” I’ll think to myself some months down the line. But I won’t. I might not remember how the meal tasted, or what happened, nor do I really need to. There’s evidence. Now the evidence is clearer and more saturated, with the better lens and smarter processing. The colors pop. They look more delicious than they do when I was actually there.

I get up real close to shoot macros of my bunny. The camera responds quicker than I’d expect—quicker than other cellphone cams. Sometimes, still, not quick enough. Bunnies are fast.

I get in closer. Autofocus kicks in, rendering orange-tinted shots that I will have to fix later in on my computer. Wish there was white balance.

I get in even closer. The limit’s reached, and the shots turn out blurry.

Bunny sniffs the phone.

* * *

Everything is more crisp. I tap out a message and the new keyboard noises make the old 3GS keyboard noises seem muddy. The speakers themselves are more clear as well, but a little softer.

The home screen. The volume buttons. The power button. The screen itself. Everything is crisper, sharper, more angular. All softness is gone. The rounded back, an awkward turtle-shell of necessity, is out. It’s hard. It is a hard phone. Thirty times harder than plastic, as the too-often repeated marketing phrase goes. But hard still shatters, as our own intern Ryan saw.

It was designed this way. It’s probably a mistake.

* * *

The engineers have lost. The industrial designers have won.

Antenna problemsconfirmed by Apple themselves, are the symptom of a problem that goes into the heart of Apple’s product process. Right brain won over left brain. We all suffer.

I’m making a call, trying to adjust myself to the phone, holding it at the top instead of the bottom, so as to not jeopardize reception. What happened to Apple’s iPad marketing, where the device adjust itself to you? Why am I changing the way I’ve held cellphones for the last decade to avoid a design issue? It feels foreign. It feels like I might drop my phone.

iPhone 4 Review

Then I forget. My hand slips down to the accustomed position, covering up the antenna with meat and sweat and humanity. The call maintains. There’s ever-so-slightly more distortion in the voice, but I can still hear the other person fine. I’m lucky to live in one of AT&T’s well-covered areas. Those with mediocre reception to begin with see a bigger impact, documented, when they use the death grip.

I’m fiddling with the phone over 3G, flipping through maps, searching Twitter, checking mail. The otherwise zippy phone feels winded. There is no alternative to the death grip when I hold the phone in the left hand and point with the right—that’s the only way I can hold the phone.

I don’t want to get a case.

* * *

How was my $500 Sanyo camcorder, bought on that trip to Japan, obviated by a 720p cellphone camera? The same way point and shoots and Flip minicams are now being eaten into with the camera that everyone has on them—the one on their phone. And hell, this phone is actually better than most of those single-use devices.

My 1080p Sanyo is fantastic. It has one thousand and eighty pees. Someone even emailed me to ask what camera it was, when I uploaded my own reception problem video. But hell if I ever carry it with me, even if it’s only slightly bigger than my fist. There’s only room for one fist in each of my pockets, and pocket one is spoken for.

The iPhone will be there. It’s the camera that counts, the camera that’s with you when you get into a traffic accident, when someone’s about to do something stupid, when you’re doing something you’ve never done before.

But I have to decide, do I put more consumable content on my phone, or do I save more of that 32GB for making memories?

* * *

iPhone 4 Review

My dad calls. He needs his printer fixed, or he forgot how to log into Gmail, or he had a recurrence of old-person syndrome and entirely forgot how to use a computer. It doesn’t matter which.

He asks me about the new iPhone. I recommend he doesn’t get it.

“You actually make a lot of phone calls, unlike me. Plus, AT&T is lousy where you are. Plus there’s the reception issue, which gets exacerbated* when there’s low signal. As for the rest, it’s improved in many ways. But stick with what you’ve got now.”**

I didn’t use the word “exacerbated” over the phone.
** Also, this conversation actually occurred in Chinese.

* * *

Flash

I surprise, no, shock, my wife with the iPhone flash in the dark. She is not amused. I am. I am a child.

There’s now light where there was no light before. Drunken New York bar exploits will be all the clearer now, illuminating various conquests, trophies mounted on Facebook the next morning, all with tiny pupils adjusting to the harsh glare. It’s not perfect, but it’s better than not having a flash.

I imagine thousands of these damn iPhone flashes at the next basketball game I go to, illuminating all of a full three feet ahead of these people, making the back of the bald guy’s head in Row 27 look amazingly clear. Kobe, on the other hand, will still be lit just fine by the fluorescent bulbs of the Staples Center.

* * *

I keep picking up the phone, looking inside, and finding things to do. I want to use it.

I can’t go back to the 3GS. The speed, the camera, the screen, the non-humpback, the video chatting. Once you have it, you can’t give it up.

iPhone 4 Review

But I’m scared. Not of dropping calls because I’m holding it wrong—I don’t make a lot of them, and when I do, they’re not so critical that I can’t call someone back. Plus, I have a Batphone landline and work at home. I’m scared for data. I can never hold the phone naturally because I’m afraid I’m getting a quarter of the speeds I was getting before. Like a parent with a child too lazy or too difficult to live up to his potential, I’m frustrated and confused and sad. You love it too much, and you can’t give it up, but something’s wrong. So like most, I focus on the good qualities. The speed, the camera, the screen. So what if he throws a tantrum when I hold him wrong? He’s my boy.

* * *

iPhone 4 Review

(via Gizmodo)

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Geek: Grab New iOS 4 Now

iPhone 3GS and 3G owners, plus iPod Touch-users, time to plug in to your computer and download iOS4. It’s here.

We’re getting reports of the iOS4 being live, and it’s currently being downloaded by users right now. If it isn’t live for you yet, keep hammering that update button until it is. (Because if you can’t get it, then you might as well slow things down for people who can. I kid, I kid.)

You’ll need to have downloaded iTunes 9.2 (and you should run a manual back-up if you haven’t already). It’s the only way to get the brand new features in Apple’s latest OS that they announced a few months ago, including multitasking, fast app-switching, local notifications, and iBooks. For the list of the best new features check out below.

The curtain has been pulled back on iPhone 4, and the list of new features is massive: There’s multitasking (finally!), a refreshed interface, and literally hundreds of other changes, all coming this summer. Here’s the rundown.

New Features: Multitasking, App Folders and More

iPhone OS 4.0: The Best New Features
Multitasking: It’s here, finally. It’s handled with a simple task switcher: double click your home button, and you get a list of running apps. Select, switch, done. Multitasking is limited to audio streaming, VoIP and GPS apps, as well as a few other allowances: they can finish specific, important tasks in the background, for example. As far as non-music/nav/VoIP apps, those can be suspended in the background, but not left running. (See below.) Full details here.

Fast app switching: With iPhone 4′s multitasking, most apps aren’t actually running in the background—just certain functions of the app, like an audio stream or a GPS lock. But! All apps can now be frozen, in full, so that when you reopen them, they’re restored to exactly the state they were in when they were closed.

Local notifications: Notifications can be sent between apps on the phone, not just from remote servers. In other words, if something important happens in an app you’ve opened and moved away from, a notification will pop up in whatever app you’re using at the time, effectively saying “switch back to me!” It’s a fairly clever way to keep track of multiple apps without the need for a start bar or dock-type interface. From Apple’s dev guidelines:

The advantage of local notifications is that they are independent of your application. Once a notification is scheduled, the system manages the delivery of it. Your application does not even have to be running when the notification is delivered.

Apple’s official line:

iPhone OS 4‘s new multitasking offers users a new way to quickly move between apps, and provides developers seven new multitasking services to easily add multitasking features to their apps. These services include background audio, so apps like Pandora can play music in the background, and VoIP, so VoIP apps can receive a VoIP call even when the iPhone is asleep or the user is running other apps. iPhone OS 4 provides multitasking to third party apps while preserving battery life and foreground app performance, which has until now proved elusive on mobile devices.

And some more technical details, again from Apple’s developer guidelines:

An application can request a finite amount of time to complete some important task. An application can declare itself as supporting specific services that require regular background execution time. An application can use local notifications to generate user alerts at designated times, whether or not the application is running.

iPhone OS 4.0: The Best New Features
App folders: Now you can sort your apps into folders! That’s homescreen clutter solved, just like that. Apple’s description:

Folders help users better organize and quickly access their apps. Simply drag one app icon onto another, and a new folder is automatically created. The folder is automatically given a name based on the App Store category of that app, such as “Games,” which the user can easily rename. Using folders, users can now organize and access over 2,000 apps on their iPhone.

2160, to be exact.

iPhone OS 4.0: The Best New Features
A new Mail app: Unified inboxes, multiple Exchange accounts, fast inbox switching, threaded messages: These new features are actually a huge deal, since the iPhone’s mail client has barely changed since 2007, and Apple doesn’t allow alternative mail apps. Apple’s pitch:

iPhone OS 4 delivers the best mail experience on a mobile phone with its new Unified Inbox, allowing users to see messages from all their email accounts displayed together in a single inbox. With just a few taps, users can quickly switch between inboxes to see messages from any single account.

iPhone OS 4.0: The Best New FeaturesiBooks: Oh hey, that iBooks ebook reader app and accompanying ebook store we first met on the iPad has ambled on down to the iPhone. Nice, since you can now take your books with you wherever you go, as oppose to wherever you go with your iPad.

Custom backgrounds: Jailbreakers have them. Hell, the iPad has them. Now you can choose a persistent background for your iPhone—and not just for the lockscreen.

Game Center: Apple’s going to roll out a centralized gaming service—a multiplayer network like PSN or Xbox Live—to help connect games to one another, by the end on the year. There are 3rd-party services that already do this, like OpenFeint. They will probably die. Full details here.

iPhone OS 4.0: The Best New Features
iAd advertising: It looks like Apple’s finally making use of Quattro, that mobile ad company it gobbled up a few months ago, by rolling out its own advertising platform, a turnkey ad plugin for app developers called iAd. The theory here is that instead of relying on links to external websites, which pull users out of apps whenever they tap on an ad, developers can use Apple’s new tools to keep people in the app while still showing them advertising—sort of like popover browser windows. You can watch videos, play games, and even buy apps from within these ads. This is in the iPhone OS 4 developer tools, but it’s not explicitly a part of OS 4, so you won’t see apps with iAds until later this year. Full details here.

5x digital zoom: Could this hint at a higher quality camera in the next hardware? 3.2 megapixels seems a bit low for 5x digital zoom.

Bluetooth keyboards: Another carryover from the iPad, Bluetooth keyboard support will finally come to iPhone 4.

• A bevy of other new developer features, including 1500 new APIs to play with: See here for more details.

The Hidden Features

Now that we’ve had a few days to use the OS, we’ve compiled a huge list of features not covered in the keynote.

(via Gizmodo)

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Italia!
Creative Commons License photo credit: Stuck in Customs

For continuous World Cup coverage, check out Mashable’s 2010 World Cup Hub, which will be updated throughout the games.

Sometimes watching sports can be just as dramatic as watching a soap opera. Every four years the drama plays out on the football field as the FIFA World Cup Championship unleashes athletic chaos and rabid fans throughout the world.

Between the players, the refs, the fans and FIFA there are a lot of characters weaving a tangled net of controversy that some might say is at times more enthralling than the actual game. In 80 years, there have been many moments that brought fans to the edge of their seats, and subsequently left them shaking their heads in disbelief.

Here are the top six controversial moments.


1. 1990


1990 was a year of firsts, but not a good one for Argentina. Pedro Monzón became the first player ever to be thrown out of a World Cup final match following a controversial foul on Jürgen Klinsmann of Germany. A mere 21 minutes later, fellow teammate Gustavo Dezotti was booted as well.


2. 1994


Good sportsmanship is not just something we to teach kids so they’ll play nice. Chile learned that the hard way after it was banned from participating in the 1994 World Cup held in the U.S.

During a qualifying match for the 1990 World Cup, goalie Roberto Rojas faked being hit and seriously injured by firecrackers hurled by Brazilian fans, and the team refused to play the rest of the match. Footage later showed the firework never hit Roberto Rojas after all. His lie lead to Chile being banned from the next World Cup, and Rojas was banned for life.


3. 1998


It’s considered to be one of football’s greatest mysteries. In the final match of the 1998 World Cup held in France, Brazilian superstar Ronaldo Luís Nazário de Lima’s name disappeared from the teamsheet, only to suddenly reappear in time for kick-off.

The strange lineup flux sparked rumors of discord, talk that he was poisoned, and rumblings about his tumultuous love life. It had been reported that the striker had been dealing with an ankle injury and he had an upset stomach. Finally the team’s doctor revealed the player had been rushed to a hospital after he suffered a convulsion in his sleep. After a slew of tests Ronaldo was cleared to play, which proved not to be the best idea in the world.

Unsurprisingly off his game, Ronaldo ended up injuring himself when he collided with French goalie Fabien Barthez, and Brazil lost the game 3-0 to France.


4. 2002


The 2002 World Cup was co-hosted by Korea and Japan and was rife was controversy from the beginning. Questionable calls by refs caused a stir as Italy and Spain were both ousted, losing to South Korea. Everyone loves a good conspiracy, especially rabid football fans. Some insisted that the game was rigged and some of the refs had been bought. FIFA denied the allegations but fans were not happy.


5. 2006


It may be the most controversial moment in World Cup history and it’s not pretty. French footballer Zinedine Zidane will forever be remembered for headbutting Italian player Marco Materazzi. Zindane claimed he was provoked after the Italian made some remarks about his mother. The incident was even more controversial as Zidane had already announced his retirement and that game would be his last. Italy beat France, and while he said he regrets the incident, recently Zidane was quoted saying he would never apologize. “But to him I cannot. Never, never. It would be to dishonor me. I’d rather die. There are evil people, and I don’t even want to hear those guys speak.”


6. 2006


Sometimes the controversy is just silly, but Dutch fans were willing to grin and bare it. At the 2006 tournament held in Germany, FIFA decided to play fashion police. The organization effectively forced an estimated 1,000 Dutch fans to watch the match against the Ivory Coast in their underwear after they were ordered to remove the patriotic orange lederhosen that carried the name of a Dutch beer. Since the brewery wasn’t an official World Cup Sponsor, FIFA decided the orange pants had to go. The devotion of the Dutch fans paid off as they watched Holland take their 2-1 victory.

Soccer Geek: 6 Best FIFA World Cup Controversies of the Past 20 Years

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How to Maximize the Battery Life of Your Windows Laptop

So you forgot your power cord on your way to an important meeting or the coffee shop. We’ve all been there. There’s nothing you can do to stop your battery drain, but you can do a lot to slow its inevitable demise.

If you’ve got a laptop with a really old battery that drains in a few minutes after a full charge, there’s not much you can do to make that old thing last much longer—you’ll probably want to replace the battery before you do anything else. For everybody else, these tips can help you keep your battery working at peak efficiency.

What Drains Your Battery?

How to Maximize the Battery Life of Your Windows LaptopIn order to help maximize your battery life, it’s important to first understand what drains the power from your laptop battery, and in a modern laptop it’s pretty simple—the LCD panel is the biggest culprit by far. Microsoft’s Windows 7 Engineering blog has put together a very useful chart that helps show you exactly what percentage each component will drain, which helps us know where to start when trying to maximize the battery life.

The one thing this chart doesn’t point out are add-on devices like flash drives, USB mice, and especially PC Cards—which are known to kill your battery very quickly. If you’ve got an unpowered hard drive plugged into your laptop through a USB port, it’s going to drain your battery more quickly than if you had a powered one.

Tweak Your Power Plan Settings

How to Maximize the Battery Life of Your Windows LaptopThe first thing you’ll want to do is make sure that you have a reasonable power plan selected for when you’re rolling on battery power. The high performance plan is always tempting (you’re a high performance user, after all), but you’ll burn through your battery a lot more quickly, so select the Power saver or Balanced plans, and make sure it’s set to turn off the display quickly after inactivity, since that’s the biggest power drain.

How to Maximize the Battery Life of Your Windows LaptopNext, you’ll want to dig further into the Advanced Power Plan settings, and make sure that the On battery settings are set to maximize battery life—change the plan to turn off the hard disk quickly, use the low-power mode for your wireless adapter, processor, and especially your graphics card. The System cooling policy setting allows you to specify whether the laptop will rely on fans for cooling, or slow the processor down when the temperature gets out of hand, and can definitely help your battery life, though at the cost of some performance.

Adjust the Screen Brightness

How to Maximize the Battery Life of Your Windows LaptopSince we’ve already shown that the LCD screen is the biggest drag on your battery life, the quickest way to save your battery life is to use your laptop’s hardware buttons to control the screen brightness—most laptops require holding down the function key and using the brightness keys, and turning it down as far as you can (while still visible) is a good idea. It may seem like an obvious choice, but it’s worth emphasizing at the top of the list for one reason: Of everything you can tweak to improve your battery life, this one change alone is at the top of the list of tweaks that can dramatically improve your battery life.

Make sure that your power plan is set to turn off the display quickly when your laptop is idle, and don’t use any fancy screensavers that overuse the graphics capabilities of your laptop. Many web sites tell you to disable Aero to squeeze more battery life, and it’s true that you might get a very small bit of extra life, a couple of minutes at the very most—you will be much better off adjusting the screen brightness and using aggressive screen blanking settings.

Optimize Your Hardware for Power Consumption

How to Maximize the Battery Life of Your Windows LaptopDoes your laptop have a Bluetooth adapter that you aren’t using? What about IR? Each of these devices consumes power just by being enabled, and if you aren’t using them, you may as well disable them to save a little bit of battery. If you’re using your laptop on the plane, train, or somewhere without a wireless hotspot, use the hardware button to disable the Wi-Fi adapter if you have one, or just disable it manually in Control Panel.

Try to avoid using a PC Card adapter, as they can drain your battery quickly, and make sure that your USB devices are set to allow Windows to shut them off to save power—you can find the settings in device manager’s Power Management property pane for the device.

You’ll also want to make sure that your laptop has enough RAM—if Windows has to constantly thrash the disk because you don’t have enough RAM to keep everything in memory, you either should consider upgrading your RAM or running fewer applications at once.

Kill Background Processes and Services

How to Maximize the Battery Life of Your Windows LaptopRunaway system processes can do more than just kill your PC’s performance—they can also kill your battery as well. You’ll want to make sure that you close any background applications you don’t need to be running while you are on battery power, and disable any automated updaters, scheduled tasks, and especially search indexing.

Prime targets for removal are things like Windows desktop gadgets, and all of those applications that hide themselves in your system tray. It’s time for a cleanup, so disable or uninstall any application running in your system tray that you don’t actually need. (Only uninstall if you’re still plugged in—no use wasting extra battery life on that now.) It’s not just good for your battery life, it’s a good practice in general.

If you want an easier way to toggle settings on or off, you can use previously mentioned utility Aerofoil to help you automatically disable Aero Glass, switch between power plans, mute the sound, and even disable the sidebar, all with a tiny, lightweight icon sitting in the system tray.

Use Hibernate Mode When Possible

How to Maximize the Battery Life of Your Windows LaptopUsing Hibernate mode instead of Sleep allows your laptop to completely power down and use zero power, so if you aren’t going to be using your laptop for another hour or more, put it into Hibernate mode instead of sleep mode, which still uses a trickle of battery life to keep everything in memory.

One of the other benefits of using Hibernate mode that many people don’t consider is that there are any number of ways that your laptop can be accidentally woken out of sleep mode—for instance, a scheduled task for an application that pulls your laptop out of sleep mode to do backups, or just an unruly device that triggers the laptop to wake up. If you are using Hibernate mode, nothing can wake the laptop other than the power button.

Take Care of Your Battery by Avoiding Heat

How to Maximize the Battery Life of Your Windows LaptopLaptop batteries are always going to slowly lose their ability to charge over time, but when a laptop is constantly overheating or used in a very hot environment, your battery is going to die very quickly. Photo by JustinLowery

Today’s laptops use Lithium batteries instead of nickel, but there’s a lot of incorrect information out there about how to charge or drain your batteries, so let’s set the record straight: Nickel batteries required being fully drained before a recharge to optimize your battery life, but Lithium batteries are the opposite—you do not need to fully discharge it before recharging, and in fact, if you fully deplete a lithium battery and don’t recharge for a while, it can become incapable of holding a charge.

You’ll also want to make sure that your battery is not always fully charged—Wikipedia points out that if your lithium battery is fully charged all the time, you will lose up to 20% of your capacity every year, no matter what you do. Make sure to discharge the battery sometimes, and if you spend most of your time plugged in at a desk, you would be better off running the battery down to half, and then simply removing the battery and storing it in a cool place. You can use Hibernate mode to save exactly what you were doing while still shutting down the laptop completely.

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Apple Pie-31
Creative Commons License photo credit: L. Marie

Guest editor Peter Serafinowicz is back to talk about his storied relationship with Apple—one that leaves him frustratingly polarized.

(We asked illustrator Wendy MacNaughton to help convey the madness.)

Serafinowicz: Five Reasons I Love Apple and Five Reasons I Hate Apple

Peter Serafinowicz, a celebrated British writer/producer/director/actor/musician/comedian/voice model, is joining us for a few weeks to talk about the tech issues that delight, frustrate and motivate him every day. He recently launched his Peter Serafinowicz Show DVD in the UK—also on YouTube—and will soon release his Look Around You DVD in the USA. This fall, he will be starring with Will Arnett in a Fox sitcom created by Arrested Development‘s Mitchell Hurwitz. If you don’t already follow Peter on Twitter, you should be ashamed of yourself.

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